So many factors affect retail sales and store performance from day-to-day. Sudden shift in product trends, a competitors successful sales strategy, the weather (if it is raining, or if it is too hot or too cold, customers do not venture outside to shop), and peer opinion can all affect the sales in each store in your chain. There is now an imperative need to access rich and varied sources of external data. You need to gather data about your competitors sales and strategies, the sales strategies of online giants, data about the products offered, the promotional strategies used by local competitors and so on. You also need a way to collect and use customer generated data from various external sources. 三和一善 However, these cannot be collected and processed by traditional database and analytical tools. This is where Big Data comes in. Big Data provides the methodologies required to collect and organize disparate information from widely differing sources, and the tools
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